It was the most popular game on both iOS and Google Play.Subway Surfers was the most popular mobile game in 2022 with 304 million downloads.We have collected data and statistics on the most popular games. While this may have created a substandard experience for competitive gameplay, it has also enabled millions of people in lower income countries to enjoy the experience of playing shooters and RPGs, which were previously mostly played in Western countries.ĭevelopers of popular PC and console games now look at mobile as a bridge to a new market, with Activision, EA Games, Riot Games, and Ubisoft all launching titles specifically for mobile which mimic their console releases, but with lower computational requirements. For a lot of games, revenue comes in the form of micro-transactions for cosmetics and other improvements, alongside ads. Unlike console and PC, the vast majority of games launched on mobile are free to play. Mobile has also opened the door to new sub-genres of games, such as merge, match-3, idle simulators, and hypercasual. Register hereĪs mobile games have matured, the amount of game genres has expanded to include everything from shooters to adventure to racing. Join us for an exclusive webinar to discover how harnessing subscriber data, creating personalized experiences at scale, and implementing retention strategies can make your brand an industry giant.
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